Marico is retooling its growth strategy, shifting from familiar coconut oil strength toward premium and digital brands. The company is targeting double-digit revenue growth and aims to cross ₹15,000 crore by FY27, supported by higher-margin categories. It expects demand to recover steadily, plans stronger international growth, and is expanding and upgrading its distribution network to carry the momentum.
William Penn has acquired the iconic American writing instrument brand Sheaffer, positioning the deal as a chance to align with Indian customers’ tastes. The company says Sheaffer commands a 15% share in India’s premium writing instruments segment for pens priced above $10, signaling potential growth as the brand leverages its established reputation.
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