Porsche is cutting more than 500 jobs and closing three subsidiaries as falling EV demand and weaker China sales squeeze profits. The restructuring shifts focus back to its core car business, shutting Cellforce Group’s battery operations, ending Porsche eBike Performance, and closing Cetitec’s software and digital communications unit. The move signals a broader luxury auto recalibration.
Porsche is shutting down its e-bike, battery, and software subsidiaries as part of a broader company overhaul, with more than 500 people set to be affected by the closures. The move signals a major restructuring of the automaker’s electrification and tech ambitions, potentially reshaping how Porsche develops and supports connected mobility products.
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Porsche India, part of Škoda Auto Volkswagen India Private Limited, has appointed Ashutosh Dixit as Brand Director with immediate effect. The role follows Manolito Vujicic’s exit from the Group. Dixit brings 28 years in the automotive industry and nearly 20 years with the Volkswagen Group, including key work in Porsche’s Middle East and Africa market development for India.
Porsche says it will begin selling the Cayenne Coupe Electric in late summer, expanding its lineup with an all electric version of the popular coupe-style SUV. The company hasn’t detailed pricing or specifications in the provided update, but the timing signals an imminent step toward a more electrified range.
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