FMCG companies are preparing calibrated price increases for everyday products like soaps, detergents, biscuits, and packaged foods and beverages. The move is driven by crude oil-linked inflation, rising packaging costs, and higher fuel expenses, which together are pushing up operating costs. Consumers can expect more costlier labels as brands attempt to pass on pressures gradually.
Britannia has moved its North American export operations from Oman to Mundra in Gujarat to manage disruptions linked to West Asian crises. The company is also exploring higher prices, including tweaks like reducing product grammage and adjusting larger packs, after a reported 20% jump in fuel and packaging costs driven by geopolitics and supply-chain strain.
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