Simca Advertising’s SME IPO, subscribed 80.88 times, is set to list on the NSE SME platform on May 15. Despite strong demand across QIB, NII and retail categories, grey market indications point to a muted debut, with GMP around 1%—only a small premium over the issue price of Rs 183. The Rs 58 crore issue was a fresh share sale, priced within Rs 174–183. Funds will support LED screens, digital monetisation partnerships and working capital.
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