MAC cosmetics owner Estee Lauder says it will cut up to 3,000 additional jobs, bringing planned layoffs to 10,000. The company expects the restructure to add about $200 million in savings. Estee Lauder is also reallocating resources toward online channels, including TikTok Shop, betting that digital demand will offset store-level pressure.
Myntra, India’s largest online apparel retailer, has started a quick commerce pilot called M-Now in select pockets of Bengaluru. The effort, backed by its belief in Q-comm, aims to deliver fashion in about two hours. While positioned as a trial, Myntra expects faster service to nudge shoppers toward more frequent purchases and intensify competition in online apparel retail.
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