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Honda NX500 adds E Clutch for clutch free shifting in India but the catch changes everything

Honda NX500 adds E Clutch for clutch free shifting in India but the catch changes everything

Honda Motorcycle & Scooter India has launched the updated NX500 with E-Clutch, an electronically controlled clutch designed to automate engagement during starts, stops, and gear shifts. The middleweight adventure tourer aims to deliver clutch-free riding while using Honda’s system to manage transitions. The updated NX500 is priced at ₹7.43 lakh ex-showroom and bookings are open.

Summarised by Beize from a story on Republic on 12 May 2026
Royal Enfield becomes the worlds third strongest auto brand beating Audi Ferrari

Royal Enfield becomes the worlds third strongest auto brand beating Audi Ferrari

Royal Enfield has been ranked the world’s third strongest automotive brand, ahead of Audi and Ferrari, in the Brand Finance Automotive Industry 2026 report. The company scored 88.9 for brand strength with an AAA rating, while its brand value rose 30% to $1.2 billion, fueled by global expansion and demand for retro-style motorcycles.

Summarised by Beize from a story on The Economic Times on 9 May 2026

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West Asia war cools entry bike demand as Bajaj Auto growth plunges to single digits

West Asia war cools entry bike demand as Bajaj Auto growth plunges to single digits

The West Asia conflict is denting demand for entry-level motorcycles in India, with Bajaj Auto expecting growth to fall sharply from over 20% to about 7-9%. At the same time, electric scooters are accelerating as fuel prices and rising commodity costs push consumers toward EVs. Bajaj Auto’s Chetak sales are surging, signaling a tougher road ahead for petrol bikes.

Summarised by Beize from a story on The Economic Times on 8 May 2026
Hero MotoCorp posts record profit as sales surge and EV growth accelerates

Hero MotoCorp posts record profit as sales surge and EV growth accelerates

Hero MotoCorp has reported record Q4 and FY26 profits, driven by stronger sales, premiumisation and faster EV growth. Revenue and volumes climbed, margins improved, and the company’s global expansion gained momentum. With these gains reinforcing its leadership, Hero now appears positioned for sustained mobility growth across both traditional motorcycles and electric models.

Summarised by Beize from a story on The Economic Times on 5 May 2026
Harley-Davidson launches cheaper bike push to revive sales via dealer network

Harley-Davidson launches cheaper bike push to revive sales via dealer network

Harley-Davidson on Tuesday unveiled a fresh turnaround plan aimed at boosting motorcycle volumes by leaning into lower-priced models and strengthening its dealer network. The move comes as the company navigates changes under new CEO Artie Starrs, signaling a shift from premium-only demand toward broader affordability and wider retail execution to regain momentum.

Summarised by Beize from a story on The Economic Times on 5 May 2026
Harley Davidson launches Back to the Bricks to win buyers with cheaper bikes

Harley Davidson launches Back to the Bricks to win buyers with cheaper bikes

Harley Davidson is unveiling a new turnaround plan, Back to the Bricks, aimed at reversing profit pressure by cutting costs and pushing more affordable motorcycles. The company also plans to strengthen its dealer network and roll out new offerings like the Sprint, alongside a revived Sportster. The effort targets cautious consumer spending amid broader economic strains.

Summarised by Beize from a story on The Economic Times on 5 May 2026

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Bajaj Updates Pulsar NS400Z to 350cc as KTM Triumph Move Sets Off a Race

Bajaj Updates Pulsar NS400Z to 350cc as KTM Triumph Move Sets Off a Race

Bajaj Auto has refreshed the Pulsar NS400Z with a new 349cc engine, joining KTM and Triumph’s shift toward 350cc performance bikes. The update appears driven by GST-linked pricing benefits in India. While peak power is slightly lower than before, Bajaj says the NS400Z retains its existing features and continues at the same price point.

Summarised by Beize from a story on The Economic Times on 24 Apr 2026
TVS and Bajaj chase Enfield style revival of fallen European bike brands will it actually work

TVS and Bajaj chase Enfield style revival of fallen European bike brands will it actually work

India’s motorcycle makers are looking at Eicher’s 90s playbook to revive fading European brands, including the Enfield-style model of rescuing heritage names as local demand grows. But scaling a turnaround story across different markets, costs, and consumer tastes is a tougher test than it looks. The question now is whether the strategy can beat execution risk.

Summarised by Beize from a story on The Economic Times on 24 Apr 2026
Honda to stop selling cars in South Korea by end 2026 and shift focus

Honda to stop selling cars in South Korea by end 2026 and shift focus

Honda says it will stop selling cars in South Korea by the end of 2026, while continuing after-sales services for existing customers. The move follows market shifts and Honda’s global restructuring. Instead, the automaker plans to concentrate more on motorcycles in South Korea and is also reportedly reducing petrol vehicle production in China.

Summarised by Beize from a story on The Economic Times on 24 Apr 2026
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