YouTube says viewers watch more than 2 billion hours of YouTube Shorts on TVs each month, even though the format is designed for smartphone portrait viewing. YouTube frames the living room as its fastest-growing screen and says TV search can pull viewers into checking Shorts they didn’t intend to watch. To fit the big-screen experience, YouTube is adding side-by-side comments. The shift is spilling into video podcasts, with living room podcast hours climbing sharply in 2025.
Instagram Edits has completed one year, marking Meta’s push to make mobile video creation simpler end-to-end. The app has evolved from a basic editor into a workflow that supports ideation, editing, and distribution, avoiding desktop-style complexity. Meta says more than 130 updates have been rolled out, largely shaped by creator feedback.
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