Adtech unicorn InMobi has acquired San Francisco-based app marketing and analytics platform MobileAction, though it did not reveal deal value. The acquisition aims to boost InMobi’s iOS user acquisition via organic growth and AI-powered optimisation. MobileAction will continue operating independently, with its US, Europe and Turkey teams joining InMobi. InMobi also plans product and go-to-market investment across US, APAC and MENA.
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