India is leading globally in Meta AI monthly active users on WhatsApp, with AI chat activity spiking after the Muse Spark launch. Now WhatsApp is rolling out an “incognito mode” for AI chats, aiming to protect personal data by not using those conversations for model training—raising questions about what gets learned and improved.
WhatsApp is adding an incognito option to chats with Meta AI. Meta says these conversations aren’t saved, and messages will disappear by default once you close the chat. The move is aimed at giving users more privacy in AI-assisted discussions without affecting their normal WhatsApp message history.
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