During a scorching heatwave, a husband wife duo is betting on unconventional marketing for their Re 1 drinking water brand. Instead of chasing traditional ad spends, they focus on outreach that keeps the price affordable and builds trust with customers. The goal: turn everyday visibility into real-world access to safe drinking water.
With India emerging from pandemic disruption and festive demand building, major e-commerce players like Flipkart are joining forces with multiple brands for annual mega discount days. The campaign aims to pull forward purchases through coordinated promotions, turning the shopping season into a crowded battleground for deals across categories. Expect heavy marketing and aggressive pricing as rivals race to capture spend.
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