Amazon plans to scale its quick commerce service Amazon Now to 100 cities across India by expanding fulfilment infrastructure to more than 1,000 micro-fulfilment centres. The service will move beyond Mumbai, Delhi NCR and Bengaluru to metros and non-metros, supported by a ₹2,800 crore investment. Amazon expects the push to help 16,000 farmers connect with customers and sellers while ramping competition with Blinkit, Zepto and others.
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