Manali’s tourist season is picking up fast, with hotel occupancy reported at up to 80%. Visitors are being drawn by pleasant weather alongside lingering snow, while operators have ramped up preparations for the rush. The surge is also boosting local businesses, as tourists take in the mountains and sign up for adventure activities, fueling optimism for a record run.
A year after the Pahalgam terror attack, Kashmir’s tourism industry remains under pressure as hotel occupancies hover well below 50 percent. While booking queries are reportedly increasing, operators say traveler confidence is still fragile. Industry leaders are calling for stronger government support and a sharper safety focus to convince visitors and restart the recovery in the valley.
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