DoorDash has begun delivering groceries from nearly 2,700 Kroger stores using SNAP benefits, aiming to make online grocery access easier for low-income Americans. The partnership targets food deserts and people with limited transportation, while a new customer offer grants free delivery on the first Kroger order—potentially reducing cost and distance barriers to healthy food.
As the broader e commerce industry moves away from scheduled grocery drop offs, Amazon is doing the opposite—pushing the slotted model nationwide while also ramping up quick commerce. During the ongoing festive sale, the company signaled equal focus on both approaches, with this quarter seen as pivotal for expanding Amazon Now’s 10 minute delivery.
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