Adobe says firms are getting agentic AI ready the right way by repairing workflows before rolling out AI tools. In India, Adobe describes its teams as a major engine of innovation, driving nearly one third of global innovation including Firefly AI. The company expects AI-fueled adoption across fashion, jewelry and travel as younger users expand online transactions.
Adobe has opened public testing for its agentic Firefly AI assistant, built to work across its creative suite. Instead of hopping between apps, users can prompt for complex tasks in natural language while the AI executes actions across tools like Photoshop and Premiere Pro. You can intervene at any stage to refine results, accept or reject suggestions, and control the direction of the workflow.
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