Bharti Airtel’s management is unhappy with sluggish ARPU growth, calling India’s telecom pricing architecture “broken.” In Q4, ARPU edged up just ₹3 sequentially to ₹257, with two missing days and factors like West Asia-driven impact on international roaming. Airtel argues unlimited data plans limit revenue yields to roughly ₹340–350. It plans to push higher post-paid penetration, encourage data upgrades with 5G and handset migration, and invest more in fibre broadband and new “adjacencies” like data centres and financial services.
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