Eicher Trucks and Buses has signed a pact with Cityflo to supply about 2,000 buses over the next three years, including 500 to be deployed in the current financial year. The contract highlights premium configurations such as AC, CNG and next-generation electric bus models, positioning the partnership as a major boost for cleaner, higher-comfort public transport.
India’s motorcycle makers are looking at Eicher’s 90s playbook to revive fading European brands, including the Enfield-style model of rescuing heritage names as local demand grows. But scaling a turnaround story across different markets, costs, and consumer tastes is a tougher test than it looks. The question now is whether the strategy can beat execution risk.
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