West Bengal’s 2026 election is turning into a contest of narratives where parties court voters through Bengali cultural cues. The TMC leans on Bengali identity and shared symbols, while the BJP tries to broaden its appeal beyond familiar lines. From food to festivals, campaigns are built to trigger affinity—then tested against real governance concerns. The result could signal where loyalty is shifting.
West Bengal’s Education Minister Bratya Basu said the state will issue a notification to recruit 13,421 primary teachers after Durga Puja. The decision follows the TET 2023 results, in which 6,754 candidates qualified out of 2.73 lakh appearing. The recruitment process is expected to start post-festival.
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