Harley-Davidson on Tuesday unveiled a fresh turnaround plan aimed at boosting motorcycle volumes by leaning into lower-priced models and strengthening its dealer network. The move comes as the company navigates changes under new CEO Artie Starrs, signaling a shift from premium-only demand toward broader affordability and wider retail execution to regain momentum.
Harley Davidson is unveiling a new turnaround plan, Back to the Bricks, aimed at reversing profit pressure by cutting costs and pushing more affordable motorcycles. The company also plans to strengthen its dealer network and roll out new offerings like the Sprint, alongside a revived Sportster. The effort targets cautious consumer spending amid broader economic strains.
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Nissan says it opened 54 new customer touchpoints in India during January to March, expanding its dealership network. The outlets combine 3S facilities (sales, service, spares), 2S sales and service centers, and 1S sales-only locations placed across key markets. The move aims to deepen Nissan’s presence and make buying and servicing easier for customers.
As India’s cess is set to be abolished, automakers and dealers are scrambling because dealers have already paid the cess on their existing vehicle inventories. With recovery of that paid cess looking bleak, supply and delivery plans are being disrupted, forcing automakers to slow deliveries while dealers absorb stalled stock and losses.
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