Japan is seeing a rapid rise in AI-powered virtual influencers, with firms like Aww Inc. building autonomous digital personalities for advertising and entertainment. Unlike human creators, these synthetic talents can deliver consistent content, scale quickly, and work nonstop without fatigue or constraints. The shift hints that the next phase of the creator economy may rely more on code than people.
Roblox has appointed former Amazon Web Services executive Sunil Rao as Managing Director for India. He will shape the company’s India strategy, build partnerships, and support the local creator ecosystem. Alongside growth goals, Rao’s mandate includes empowering developers while strengthening child safety measures and aligning with relevant regulations.
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Instagram Edits has completed one year, marking Meta’s push to make mobile video creation simpler end-to-end. The app has evolved from a basic editor into a workflow that supports ideation, editing, and distribution, avoiding desktop-style complexity. Meta says more than 130 updates have been rolled out, largely shaped by creator feedback.
Media personality Nikhil Chinapa has joined creator-tech platform DotMe as a Director, as the company pushes beyond its creator-facing model. DotMe is also rolling out a B2B suite aimed at agencies and brands, signaling a shift toward monetisation and service offerings for businesses—backed by Chinapa’s media and audience experience.
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