Bank lending for consumer durables like washing machines and televisions is shrinking, while credit cards are increasingly used for these smaller purchases. The space is being filled by non-banking finance companies that can profit from low-ticket ticket sizes. Consumer durable loans remain a tiny share of total bank lending, and the shift toward cards and NBFCs is likely to keep growing.
India’s consumer durables sector is rebounding as rising temperatures spur demand, particularly in southern markets. April sales were reportedly flat, but the outlook for the following months looks brighter. Companies are raising prices to protect margins. Premium appliances are outperforming while entry-level products face pressure, with modest overall growth expected on steady high-end demand and favorable weather.
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EPACK Durable Limited has entered infrared cooktops, extending its electric cooking portfolio as energy shocks and gas constraints push consumers toward electricity. The company is diversifying beyond seasonal air conditioners with a new product line aimed at strengthening revenue and supporting better long-term profit margins.
Philips is signaling confidence in India’s growing discretionary personal health market, even as it acknowledges five years of global macroeconomic volatility. Executives say underlying demand trends remain supportive for near-term growth, suggesting the company plans to invest and expand in India rather than pause. The focus is on customer needs that persist despite economic uncertainty.
Wonderchef expects sales to grow about 30% this fiscal, aiming for Rs 725 crore, but admits the pace has been uneven. While the first half showed better traction, the third quarter delivered only 7% growth and the March quarter was similarly weak, pulling overall growth to 22% instead of the planned 30%, according to Saxena.
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