Cash on delivery remains central to India’s e-commerce even as UPI records soar, with industry estimates putting COD at close to half of all online orders. The article argues the real driver isn’t payment convenience but trust: first-time buyers in Tier-2 and Tier-3 areas fear delivery delays, wrong items, or refund hassles, so COD lets them inspect before paying. Businesses are now using data-based risk models, partial prepay, and verification to limit losses while keeping access for cautious shoppers.
The Department of Posts has signed an MoU with DTDC Express to expand nationwide e commerce logistics using India Post’s 1.64 lakh post offices, including cash on delivery. Signed in April 2026 at Dak Bhawan in New Delhi by Neeraj Kumar Jha and Jatinder Sethi, the deal covers joint operations, capacity sharing, and quarterly reviews to improve delivery speed and timelines.
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