McDonald's, KFC, Taco Bell, Wendy's, and Burger King are rolling out crafted beverages featuring boba and cold foam as they chase the Starbucks customer base. The move signals a coordinated push to tap into the booming specialty drink trend, positioning their menus to compete in taste-forward, Instagram-friendly drinks that can drive repeat visits.
Swipe through stories, personalise your feed, and save articles for later — all on the app.
