McDonald's, KFC, Taco Bell, Wendy's, and Burger King are rolling out crafted beverages featuring boba and cold foam as they chase the Starbucks customer base. The move signals a coordinated push to tap into the booming specialty drink trend, positioning their menus to compete in taste-forward, Instagram-friendly drinks that can drive repeat visits.
PepsiCo says it will shift nearly all its India beverage lineup to zero or low sugar while expanding capacity. The company also plans to lean harder on digital data, quick commerce partnerships, and evolving consumer preferences to sustain long-term growth. The push targets healthier choices without slowing demand, positioning beverages and distribution for the next phase.
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Non-alcoholic beers and spirits are growing globally, and now the NOLO category is pushing into India’s beverage market. The promise is a “buzz” without alcohol, aimed at the sober curious and younger consumers. The big question: can these products move beyond novelty and earn lasting habits, or will they fade like past fads?
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