West Bengal’s 2026 election is turning into a contest of narratives where parties court voters through Bengali cultural cues. The TMC leans on Bengali identity and shared symbols, while the BJP tries to broaden its appeal beyond familiar lines. From food to festivals, campaigns are built to trigger affinity—then tested against real governance concerns. The result could signal where loyalty is shifting.
Swipe through stories, personalise your feed, and save articles for later — all on the app.
