The Bombay High Court has restrained a social media advertisement that targets Asian Paints, alleging the ad unfavorably compares it with Berger Paints by showing the brand losing a stain test. The court moved quickly after the ad circulated discreetly, including via WhatsApp. Asian Paints says the depiction is misleading, and the matter is set to be heard again on June 22.
Grasim’s anti-competition complaint has triggered a CCI probe into Asian Paints, spotlighting a growing battle for market share in decorative paints. With aggressive new players like JSW and Birla Opus entering the fray, the once-settled market dynamics are shifting fast, potentially leading to major shakeups for the incumbents.
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