Etsy is rolling out a native app inside ChatGPT, betting that a conversational experience can make shopping feel more natural and faster. The move extends the marketplace’s broader AI push, aiming to help users discover and purchase products through chat rather than traditional browsing. If it works, Etsy’s search-to-checkout path could look dramatically different.
Flipkart and Bigbasket are moving beyond traditional ecommerce by building AI storefronts that enable agentic commerce, where AI can search, place orders, and complete payments autonomously on platforms such as ChatGPT. Fintechs are already filling key payment gaps, making automation more viable. Brands across quick commerce and travel are racing to adopt the new model as it takes shape in India.
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