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Vijay sworn in as Tamil Nadu chief minister after TVK defeats DMK in 2026 election
Politics
Published on 10 May 2026
His campaign bypassed rallies with social media and fans
Actor-turned-politician Vijay was sworn in as Tamil Nadu chief minister after TVK defeated the DMK in the 2026 assembly elections. The win is seen as a confirmation of Vijay’s long-held claim that the race would ultimately come down to TVK versus the ruling party. His unconventional strategy leaned on social media, fan networks, and direct messaging to young voters rather than traditional rallies and media interactions.
- Vijay sworn in as Tamil Nadu chief minister after TVK’s 2026 win
- TVK defeated the DMK, tightening the fight to TVK versus ruling party
- Campaign focused on social media, fan networks, and direct messaging
- Traditional rallies and media interactions took a back seat
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times