Steve Jobs called Gil Amelio a bozo then Apple’s crisis turned into his lesson

Published on 28 April 2026

The “sinking ship” remark became Jobs’s turnaround blueprint

Steve Jobs looked back at Apple’s rough stretch under ex-CEO Gil Amelio, who once called the company a sinking ship. Jobs sharply criticized Amelio’s leadership, but the experience pushed him toward one hard takeaway: leadership must ruthlessly focus priorities. After Jobs returned, he streamlined products and tightened direction, helping set Apple on a new path.

Jobs was openly critical of Gil Amelio’s management
Amelio described Apple’s situation as a sinking ship
The episode shaped Jobs’s view on focused leadership
Jobs later streamlined products and priorities after returning

#leadership #technology #apple #management #steve jobs

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Steve Jobs called Gil Amelio a bozo then Apple’s crisis turned into his lesson

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