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Sony snaps up Asian Games 2026 broadcast rights for India in major deal
Entertainment
Published on 24 April 2026
A $3.5 to $4 million bid locks in 41 sports
Sony Pictures Networks India has secured India media rights for the 2026 Asian Games being held in Japan, reportedly for around $3.5–4 million. The Games, featuring 41 sports including cricket, will stream on Sony LIV and air on Sony Sports Network, with expectations of strong Indian viewership.
- Sony Pictures Networks India bought India media rights for 2026 Asian Games
- Deal value reportedly around $3.5–4 million
- Broadcast will run across Sony Sports Network and Sony LIV
- 41 sports including cricket could boost Indian audience turnout
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times