RIL revives Campa Cola at half price and dares Coke Pepsi duopoly

Published on 24 April 2026

A 10 rupee bottle targets young loyalty shifts

Reliance Industries has relaunched Campa Cola at INR 10 per bottle, roughly half the price of rival soft drinks like Coke and Pepsi. Analysts liken the move to the pricing playbook seen during Jio’s aggressive price war, and early response looks promising. The real test: whether younger buyers will abandon longtime brand habits.

Campa Cola relaunches at INR 10, about half rival pricing
The strategy mirrors Jio’s price-war style disruption
Early sales signals are encouraging, but loyalty shift is uncertain
Younger consumers may decide the long-term winner

#coke pepsi #campa cola #reliance industries #pricing war #consumer market

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This summarization was done by Beige for a story published on The Economic Times

RIL revives Campa Cola at half price and dares Coke Pepsi duopoly

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