← Latest news 
Reliance Retail buys Priyanka Chopra Jonas Anomaly to accelerate beauty expansion at scale
Business
Published on 30 April 2026
The clean vegan haircare brand is about to go global
Reliance Retail has acquired Priyanka Chopra Jonas’ global haircare brand Anomaly, aiming to expand its beauty and personal care footprint. Known for clean, vegan, and affordable products, Anomaly is set to be scaled in India and internationally, with Priyanka continuing as Creative Director. The deal strengthens Reliance’s push into the beauty market.
- Reliance Retail acquires Priyanka Chopra Jonas’ Anomaly haircare brand
- Brand is positioned around clean, vegan and affordable products
- Expansion plans include scaling in India and internationally
- Priyanka Chopra Jonas stays on as Creative Director
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times