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Prime Video and MX Player merge to build India largest originals streaming destination for everyone
Business
Published on 7 May 2026
Free and paid viewing will live under one app
Amazon Prime Video is integrating Amazon MX Player to form what it calls India’s largest originals streaming platform, bundling free and paid content. The company says the unified service will combine SVOD, AVOD, and TVOD in one destination, targeting wider audience reach and creating new scale for advertisers seeking cross-format video inventory.
- Prime Video and MX Player will be combined into one platform
- Free and paid content will run alongside each other
- SVOD AVOD and TVOD offerings are unified
- Deal targets stronger advertising opportunities
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times