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Pine Labs buys Shopflo stake for Rs 88 crore to push deeper into online merchant market
Technology
Published on 25 April 2026
A full acquisition signals an aggressive bid
Pine Labs has acquired a 100% stake in ecommerce enabler Shopflo Technologies for Rs 88 crore, seeking to broaden its online merchant offerings. The deal targets mid-market and small businesses, a key battleground where digital payments firms are racing to win merchants. Pine Labs’ move is set to intensify competition with players including Razorpay and PayU.
- Pine Labs buys 100% of Shopflo for Rs 88 crore
- Deal aims to strengthen online merchant services
- Expansion targets mid-market and small business merchants
- Intensifies competition against Razorpay and PayU
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times