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No free gifts to doctors but new rules may fail to curb pharma influence
Business
Published on 24 April 2026
A directive bans gifts yet the enforcement gap grows
A new government notice aims to stop pharmaceutical companies from influencing doctors through vacations, gifts, and free educational materials. While the move targets unethical prescribing incentives, experts argue it’s unlikely to be effective without stronger enforcement and accountability mechanisms across the healthcare ecosystem.
- Notice bans gifts, vacations, and free educational materials for doctors
- Goal is to curb pharma influence on prescription decisions
- Effectiveness questioned due to weak enforcement and oversight
- Stricter accountability may be needed to change behavior
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times