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Mumbai Koli women turn traditional fish trade into a modern branded seafood business
Economy
Published on 10 May 2026
WhatsApp orders help them scale beyond local markets
Mumbai’s Koli women are upgrading their age-old fish trade into a branded seafood enterprise. Through Daryavardi Producer Company Limited, they’re adopting packaging, logistics, and marketing while processing community identity into a corporatized model. The WhatsApp-driven, order-based approach is expanding reach beyond local buyers, aiming to improve incomes and reclaim social standing without losing cultural roots.
- Women-led DPCL aims to corporatize the community fish trade
- Branding packaging and logistics are being used to modernize sales
- WhatsApp orders are helping them scale to new customers
- The push targets growth while preserving cultural identity
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times