Modi urges fewer foreign trips but tourism firms push inbound boost for Incredible India

Executives want more overseas visitors as foreign travel slows

After PM Modi urged people and officials to postpone non essential foreign travel, India’s travel industry is looking inward to win back global attention. Executives say ‘Incredible India’ marketing should be ramped up and entry rules eased, including faster e visa processes, to attract more overseas tourists and strengthen foreign exchange despite disruptions to international travel.