MeitY plans nonstop labels for AI posts forcing social media to keep warning viewers

Published on 24 April 2026

Synthetic labels must stay visible for the whole playback

India’s MeitY has proposed a tougher labeling rule for social media platforms: synthetic or AI-generated content must carry labels continuously throughout playback, not just at the point of creation or sharing. The government says the change targets concerns around artificially generated information, and stakeholders have until May 7 to submit comments on the proposal.

MeitY wants continuous labeling of synthetic content during playback
The proposal raises compliance demands beyond prior rules
Goal is to curb confusion from artificially generated posts
Public comments are open until May 7

#ai labeling #synthetic content #social media #meity #regulation

Read the full story at The Economic Times

This summarization was done by Beige for a story published on The Economic Times

MeitY plans nonstop labels for AI posts forcing social media to keep warning viewers

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