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Married founders turned a one bedroom apartment into a cereal brand now in 15000 stores
Business
Published on 24 April 2026

Their biggest challenge was learning to work together
Margaret and Ian Wishingrad built Three Wishes Cereal from their cramped one bedroom apartment, turning daily constraints into a real growth play. Their story isn’t just about recipes and retail expansion, but about managing marriage and business at the same time—learning how to collaborate without turning every decision into a fight as the brand scaled to 15,000 stores.
- Three Wishes Cereal began in a one bedroom apartment
- The founders focused on marriage dynamics as much as the product
- The brand scaled into major retail presence, reaching 15000 stores
- Working together became a deliberate business strategy
Read the full story at Entrepreneur
This summarization was done by Beige for a story published on
Entrepreneur
