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LVMH sells Marc Jacobs to WHP and G-III in rare luxury divestment deal
Business
Published on 15 May 2026
Creative control stays with Marc Jacobs himself
LVMH has agreed to sell the Marc Jacobs fashion label to a 50-50 venture between WHP Global and G-III Apparel Group, a rare divestment for the luxury giant amid softer demand. Financial terms were not disclosed, but G-III said it expects to invest up to $425 million in the new partnership. Marc Jacobs will remain creative director, keeping creative leadership with the brand’s founder. The deal also expands WHP’s portfolio and lifts its annual revenue beyond $9.5 billion.
- LVMH is divesting Marc Jacobs in a deal with WHP Global and G-III
- The purchase is structured as a 50-50 partnership venture
- No deal price was disclosed by the companies
- G-III plans to invest up to $425 million into the joint venture
- Marc Jacobs will continue as creative director
- The move boosts WHP’s annual revenue to over $9.5 billion
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times