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Karan Johar slams Bollywood paid PR saying reactions are often for sale
Entertainment
Published on 26 April 2026

He says “everything is available at a price”
Karan Johar has sharply criticised Bollywood’s heavy reliance on paid publicity, calling the PR ecosystem “overdrive.” Speaking to The Week, he argued that when anything can be procured for a price, it becomes hard to separate genuine audience buzz from purchased reactions. Johar urged artists to let their work speak instead of leaning on constant publicity.
- Karan Johar calls Bollywood PR dependence an “overdrive” cycle
- He claims audience reactions can be bought, obscuring authenticity
- Johar urges artists to rely on work rather than paid publicity
Read the full story at The Economic Times
This summarization was done by Beige for a story published on
The Economic Times
