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Karan Johar slams Bollywood paid PR saying reactions are often for sale

Entertainment
Published on 26 April 2026
Karan Johar slams Bollywood paid PR saying reactions are often for sale

He says “everything is available at a price”

Karan Johar has sharply criticised Bollywood’s heavy reliance on paid publicity, calling the PR ecosystem “overdrive.” Speaking to The Week, he argued that when anything can be procured for a price, it becomes hard to separate genuine audience buzz from purchased reactions. Johar urged artists to let their work speak instead of leaning on constant publicity.

  • Karan Johar calls Bollywood PR dependence an “overdrive” cycle
  • He claims audience reactions can be bought, obscuring authenticity
  • Johar urges artists to rely on work rather than paid publicity
Read the full story at The Economic Times

This summarization was done by Beige for a story published on The Economic TimesThe Economic Times

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