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India’s liquor comeback for FY26 lifts premium spirits as beer beats rainy days
Economy
Published on 12 May 2026
Urban buyers are pulling premium spirits higher
India’s liquor market bounced back in the year ended March, with spirits volume up 4% and beer volumes also rising 4%. The pull came from stronger premium spirits demand, especially in urban areas, while mass-market sales stayed softer amid inflation and heavy taxes, reshaping what consumers are reaching for as FY26 begins.
- Spirits volume rose 4% in the year ended March
- Beer volumes climbed 4% despite rainy-day conditions
- Premium spirits demand is outperforming mass-market sales
- Inflation and taxes are keeping mass-market demand subdued
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times