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Indian IT firms face lingering slow revenue conversion as AI triggers price pressure
Economy
Published on 24 April 2026
Even big names see revenue slip despite deal pipelines
Tata Consultancy Services and Wipro show revenue declines even as deal pipelines stay healthy, pointing to slow conversion of deals into billed revenue. Analysts also warn that AI is reshaping buyer expectations, intensifying competition and pushing firms into more discounting. The result: growth may look strong upfront, but monetisation is lagging across the sector.
- Revenue declines persist at major Indian IT firms despite healthy pipelines
- Deals are taking longer to convert into actual billed revenue
- AI competition is driving price pressure and deeper discounts
- Analysts say monetisation lag may continue without operational fixes
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times