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IAS Total TV promises linear style transparency for connected TV ad campaigns
Technology
Published on 28 April 2026
Marketers will see exactly where ads run across streaming
Integral Ad Science (IAS) has launched IAS Total TV to bring “linear-like” transparency to connected TV advertising. The solution is designed to show marketers where their ads appear across major streaming platforms, while delivering a unified view of campaign performance and brand safety—addressing growing demand for visibility as streaming ad budgets rise.
- IAS Total TV targets transparency in connected TV advertising
- Marketers get visibility into where ads run on streaming platforms
- The suite unifies campaign performance and brand safety insights
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times