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Graceland entrepreneur buys Dracula’s Bran Castle and targets US tourism surge
International
Published on 14 May 2026
He’s known for theme parks and big retail plays
Joel Weinshanker, the US businessman behind Graceland and Party City, has acquired a majority stake in the operations of Romania’s Bran Castle, famously dubbed Dracula’s castle. The site draws over a million visitors a year, and Weinshanker wants to scale tourism further by focusing on the US and Western Europe, turning it into a bigger magnet for fans of vampire lore and history.
- Joel Weinshanker buys a majority stake in Bran Castle’s operations
- Dracula’s castle already draws over a million visitors annually
- Plans aim to boost US and Western Europe tourism significantly
- Familiar experience from Graceland and Party City is expected to shape upgrades
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times