← Latest news 
Bollywood production houses bet on distribution as costs soar and profits shift
Entertainment
Published on 4 May 2026
Studios are moving downstream to control the money
Bollywood production houses are increasingly stepping into film distribution after two difficult years, driven by structural pressures. Soaring production costs and shifting revenue models are squeezing traditional returns, pushing companies to control the full value chain. The move suggests distribution is becoming the new leverage point for survival and profit stability in a changing market.
- Bollywood makers are expanding into distribution to improve returns
- Rising production costs are reshaping the film economics
- Changing revenue models are pushing companies to control more of the pipeline
- The shift signals distribution as a survival strategy
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times