Blue Dart says India’s e commerce margin crisis is mostly return to origin shipments

Published on 7 May 2026

It’s not customer returns but logistics losses

Blue Dart’s insights point to a key drag on e commerce margins in India: return to origin shipments, not customer returns. As reverse logistics shifts from a mere cost centre into a lever for customer trust and retention, companies that streamline pickups, processing and re routes can protect profitability while keeping delivery experiences intact.

Margin pressure in India e commerce is driven mainly by return to origin shipments
Blue Dart frames reverse logistics as strategic, not just a cost
Better reverse operations can improve trust and customer retention
Streamlining reverse routes may help protect margins

#margins #e-commerce #blue dart #logistics #reverse logistics

Read the full story at The Economic Times

This summarization was done by Beige for a story published on The Economic Times

Blue Dart says India’s e commerce margin crisis is mostly return to origin shipments

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