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Akshaya Tritiya 2026 shifts to prepaid and offers as tier 2 tier 3 cities lead
Economy
Published on 24 April 2026
Prepaid purchases outweighed everything else this festival
Akshaya Tritiya 2026 reshaped jewellery buying, with tier 2 and tier 3 cities driving growth and prepaid transactions taking center stage. Shoppers increasingly chose lightweight gold for a balance of cost and aspiration, while digital-first brands gained ground. UPI and financing options also boosted spending, and beauty emerged as a major category—pointing to a durable change in festive shopping habits.
- Tier 2 and tier 3 cities led jewellery sales growth
- Prepaid transactions dominated purchases during Akshaya Tritiya
- Lightweight gold gained popularity for affordability and aspiration
- UPI, financing, and digital-first brands accelerated demand
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times