AI memory supercycle lifts chip giants while hardware firms like HP and Nintendo get squeezed

The shortage is turning memory into the hottest bottleneck

An AI-driven memory chip shortage is sparking a “supercycle” for chip makers like Micron and Samsung, whose shares are surging. But hardware companies including HP and Nintendo face higher costs and margin pressure as they depend on the same constrained memory supply. Analysts expect the imbalance to persist, pushing up consumer electronics prices and weighing on profitability for years.