← Latest news 
AI brings consulting back to India’s IT hotlist after two decades of failed bets
Technology
Published on 24 April 2026
GenAI is shifting deals from delivery to strategy
After a 2005 rush, Indian IT’s push into consulting stumbled for years, with repeated failures and retreats. Now, GenAI is reviving the playbook by enabling strategy-led offerings, not just delivery. With firms betting big again, the question is whether this time AI can convert consulting ambitions into sustained wins.
- GenAI is driving strategy-led consulting deals
- Indian IT spent years stepping back after past setbacks
- Companies are “betting big” on a renewed consulting push
- The big test: turning renewed interest into lasting results
Read the full story at The Economic Times
This summarization was done by Beige for a story published on 
The Economic Times